The Sales Assistant tracks metrics to help you understand performance.
Key Metrics
Total Calls
The total number of calls attempted in the selected period.
Successful Calls
Calls that connected and had a meaningful conversation. This is your connection rate indicator.
Failed Calls
Calls that didn't connect - no answer, wrong number, voicemail, etc.
Call Duration
How long calls lasted. Can be shown as:
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Average duration
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Total duration
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Individual call lengths
Where to Find Metrics
Metrics appear in two places:
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Summary cards at the top of the Sales Assistant page
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Individual call details when you click a specific call
What Good Metrics Look Like
Connection rate: Aim for 30-50% of calls connecting (varies by market and time)
Duration: Quality conversations typically last 2-5 minutes
Outcomes: Track how many calls result in:
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Meetings scheduled
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Qualified interest
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Not interested
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No answer
Using Metrics
Track metrics over time to:
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Identify best times to call
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Spot issues with contact data
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Measure overall performance
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Justify ROI of the Sales Assistant
Individual Call Metrics
When you open a call detail, you see:
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Exact duration
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Call outcome/classification
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Time of call
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Whether it was answered
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Any notes or summary
Improving Performance
If metrics show issues:
Low connection rate:
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Check if phone numbers are valid
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Try different calling times
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Verify country codes
Short durations:
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Review transcripts for issues
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Check script effectiveness
High failure rate:
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Data quality may be an issue
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Contact support for help