LeadHQL uses a Cost Per Lead (CPL) pricing model. You pay a fixed amount for each buyer introduction you receive.
How CPL Works
Each Lead Group has its own CPL - the price you pay per introduction in that area.
Example: If a Lead Group has a €25 CPL:
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Each introduction costs €25
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A €1000 monthly budget gives you ~40 introductions
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Your balance is reduced by €25 each time you receive an introduction
Why CPL Varies
CPL differs between Lead Groups based on:
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Market demand - Higher-value markets may have higher CPL
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Competition - More agencies wanting a market affects pricing
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Campaign costs - Our advertising costs in that market
Viewing CPL
To see a Lead Group's CPL:
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Go to Lead Groups at https://leadhql.com/dashboard/lead-groups
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Click on any Lead Group
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The CPL is displayed in the subscription dialog
CPL is always shown before you subscribe, so there are no surprises.
CPL vs. Monthly Budget
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CPL = Cost per individual introduction
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Monthly Budget = Maximum you'll spend per month on that Lead Group
Your budget divided by CPL equals approximately how many introductions you'll receive monthly.
The Economics
Consider the ROI potential:
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Average property transaction: €200,000 - €800,000
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Commission on one sale can cover many months of introductions
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Even a 1-2% conversion rate delivers strong returns
No Hidden Fees
LeadHQL pricing is transparent:
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No monthly retainers
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No setup fees
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No minimum commitments
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You only pay for introductions received
Your dashboard shows real-time spending so you always know where you stand.