Leads

By Jonathan Säther

• 7 articles

What is a Lead Group?

A Lead Group is a geographic area where you can receive buyer introductions. Each Lead Group represents a specific market - typically a region, city, or area where international buyers are searching for properties. How Lead Groups Work When you subscribe to a Lead Group, you're telling LeadHQL: "I want to receive buyer introductions in this area." We run marketing campaigns targeting international buyers interested in properties within that geographic area. When a buyer clicks on a property listing and expresses interest, they're introduced exclusively to an agency subscribed to that Lead Group. Lead Group Details Each Lead Group has: - Name - Usually the geographic area (e.g., "Costa del Sol", "Algarve", "Mallorca") - Country - The country the area is in - Cost Per Introduction (CPL) - How much you pay per buyer introduction - Coverage Area - The specific geographic boundaries Subscribing to Lead Groups You can subscribe to as many Lead Groups as you want. For each subscription, you set a monthly budget - this controls how many introductions you receive. To browse and subscribe to Lead Groups, go to Lead Groups at https://leadhql.com/dashboard/lead-groups. Why Multiple Lead Groups? Many agencies operate in several areas. Subscribing to multiple Lead Groups lets you: - Receive introductions across all your service areas - Set different budgets per area based on demand - Pause specific areas during slow seasons

Last updated on Dec 06, 2025

Setting Your Monthly Budget

Your monthly budget controls how much you spend on introductions for each Lead Group. How Budgets Work When you subscribe to a Lead Group, you set a monthly budget (e.g., €1000/month). This budget determines: - The maximum you'll spend on that Lead Group per month - Approximately how many introductions you'll receive (budget ÷ CPL) Example: If a Lead Group has a €20 CPL and you set a €1000 budget, you'll receive up to 50 introductions per month. Setting Your Budget 1. Go to Lead Groups at https://leadhql.com/dashboard/lead-groups 2. Click on the Lead Group you want to subscribe to (or already subscribe to) 3. Enter your desired monthly budget 4. Click Subscribe or Update Changing Your Budget You can adjust your budget anytime: 1. Find the Lead Group in your subscriptions 2. Click to open the subscription dialog 3. Enter a new budget amount 4. Save changes Budget changes take effect immediately. Budget Tips - Start conservative - Begin with a smaller budget to test the market - Scale based on results - Increase budgets for Lead Groups where you're converting well - Match your capacity - Only budget for as many introductions as you can follow up on within 24-48 hours - Monitor spending - Check your dashboard stats to see current month spending vs. budget Budget vs. Balance Your budget is a limit per Lead Group. Your balance is the prepaid funds in your account. You need sufficient balance to cover your introductions - if your balance runs low, add funds at Billing.

Last updated on Dec 06, 2025

How to Subscribe to a Lead Group

Subscribing to a Lead Group starts your flow of buyer introductions for that area. Prerequisites Before you can subscribe, you need to have a payment method set up. Go to Billing at https://leadhql.com/dashboard/payment to add one. Steps to Subscribe 1. Go to Lead Groups at https://leadhql.com/dashboard/lead-groups 2. Browse the available groups using Grid or Map view 3. Use filters to narrow by country or search by name 4. Click on a Lead Group to open the subscription dialog 5. Review the cost per introduction (CPL) 6. Enter your monthly budget 7. Click Subscribe What Happens Next Once subscribed: - Your subscription is active immediately - Introductions will start appearing in My Leads as buyers respond to our campaigns - Your balance is charged per introduction at the Lead Group's CPL rate - You'll receive email notifications for new introductions Managing Your Subscription After subscribing, you can: - Update your budget - Change how much you spend monthly - Unsubscribe - End the subscription entirely All management is done from the Lead Group detail page.

Last updated on Dec 06, 2025

Viewing and Searching Your Leads

The My Leads page is where you see all buyer introductions you've received. Accessing My Leads Go to My Leads at https://leadhql.com/dashboard/lead. What You'll See The leads table shows: - Name - The buyer's name - Email - Contact email address - Phone - Contact phone number - Status - Current status (Available, Purchased, etc.) - Source - Where the introduction came from (Meta, Google) - Date - When the introduction was received Searching Use the search bar at the top to find specific introductions: - Search by name - Search by email - Search by phone number Results update as you type. Filtering Narrow down your list using filters: - Status - Show only specific statuses (Available, Purchased, etc.) - Date - Filter by when introductions were received - Language - Filter by buyer's language preference Click Reset Filters to clear all filters. Sorting Click column headers to sort: - Sort by name (A-Z or Z-A) - Sort by date (newest or oldest first) - Sort by status Viewing Details Click any row to open the full lead detail page, showing: - Complete contact information - Source details and metadata - Purchase information - Creation and update timestamps Pagination If you have many introductions, use the pagination controls at the bottom to navigate between pages.

Last updated on Dec 06, 2025

Exporting Leads to CSV

You can export your introductions to a CSV file for use in spreadsheets, CRM imports, or reporting. How to Export 1. Go to My Leads at https://leadhql.com/dashboard/lead 2. Optionally, apply filters to narrow down the introductions you want to export 3. Click the Export CSV button 4. The file downloads to your computer What's Included The CSV export includes: - Lead ID - First name - Last name - Email - Phone - Status - Source - Creation date - Purchase date - Language - Additional metadata Export Tips - Filter first - Apply status, date, or other filters before exporting to get exactly the data you need - Regular exports - If you're not using Zapier, consider regular exports to keep your CRM updated - Backup - Use exports as a backup of your introduction data Using with Your CRM Most CRMs support CSV imports. After downloading: 1. Open your CRM's import feature 2. Upload the CSV file 3. Map the columns to your CRM fields 4. Complete the import For automatic syncing without manual exports, consider setting up Zapier integration at Organization → Integrations.

Last updated on Dec 06, 2025

How Lead Delivery Works

Understanding how introductions flow from buyer to you helps set expectations and optimize your response. The Delivery Process 1. Buyer Sees Your Listing We run marketing campaigns across Meta (Facebook/Instagram) and Google. Buyers see property listings that match their interests. 2. Buyer Clicks and Engages When a buyer clicks on a listing and submits their information, they've expressed genuine interest in properties like yours. 3. Exclusive Introduction The buyer is introduced exclusively to one agency - you. They're not shared with competitors. 4. You Receive the Introduction The introduction appears in your My Leads dashboard at https://leadhql.com/dashboard/lead. You also receive an email notification. 5. Your Balance is Charged Your prepaid balance is reduced by the Lead Group's cost per introduction (CPL). Delivery Timing Introductions are delivered in real-time as buyers engage with our campaigns. This means: - You may receive introductions at any time - Volume fluctuates based on campaign performance and buyer activity - Email notifications help you stay on top of new introductions What You Receive Each introduction includes: - Contact details - Name, email, phone number - Source - Meta or Google - Language - Buyer's preferred language - Timestamp - When they submitted Your Response We recommend responding within 24-48 hours. These are early-stage buyers (typically 3-12 months from purchasing), so your first contact is about building a relationship, not closing a sale. If Something Goes Wrong If an introduction shows a Failed status or you don't receive expected introductions: 1. Check your account balance - low funds prevent delivery 2. Verify your subscription is active (not paused) 3. Contact support if issues persist

Last updated on Dec 06, 2025

Understanding CPL (Cost Per Lead) Pricing

LeadHQL uses a Cost Per Lead (CPL) pricing model. You pay a fixed amount for each buyer introduction you receive. How CPL Works Each Lead Group has its own CPL - the price you pay per introduction in that area. Example: If a Lead Group has a €25 CPL: - Each introduction costs €25 - A €1000 monthly budget gives you ~40 introductions - Your balance is reduced by €25 each time you receive an introduction Why CPL Varies CPL differs between Lead Groups based on: - Market demand - Higher-value markets may have higher CPL - Competition - More agencies wanting a market affects pricing - Campaign costs - Our advertising costs in that market Viewing CPL To see a Lead Group's CPL: 1. Go to Lead Groups at https://leadhql.com/dashboard/lead-groups 2. Click on any Lead Group 3. The CPL is displayed in the subscription dialog CPL is always shown before you subscribe, so there are no surprises. CPL vs. Monthly Budget - CPL = Cost per individual introduction - Monthly Budget = Maximum you'll spend per month on that Lead Group Your budget divided by CPL equals approximately how many introductions you'll receive monthly. The Economics Consider the ROI potential: - Average property transaction: €200,000 - €800,000 - Commission on one sale can cover many months of introductions - Even a 1-2% conversion rate delivers strong returns No Hidden Fees LeadHQL pricing is transparent: - No monthly retainers - No setup fees - No minimum commitments - You only pay for introductions received Your dashboard shows real-time spending so you always know where you stand.

Last updated on Dec 06, 2025